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Exit Readiness Scorecard

10-point self-assessment for founders thinking about selling

How it works: Score each area by selecting the statement that best describes where your company stands today. Most founder-led companies land between 4 and 6. The gap between 6 and 9 is usually 24 months of deliberate work. Be rigorous: a buyer will be. About 5 minutes.
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Score Each Area

Select the statement that best describes your current state.

1. Statement Quality and History
Tax-basis books only; producing three clean years would take months.
Statements exist but need cleanup, restatement, or explanation before showing a buyer.
Reviewed or audit-ready financials, three years producible on request.

2. Customer Concentration
A single customer is 25%+ of revenue.
The top customer is 15 to 25%, or the top three exceed half.
No customer above roughly 15%, with revenue spread across durable relationships.

3. Revenue Character in the Books
Recurring and one-time revenue live in one line; nobody can split them.
The split can be built manually, with effort, each time it is asked for.
Recurring and project revenue separated in the chart of accounts, with a 24-month trend visible.

4. Normalization and Add-Backs
Owner expenses run through the P&L untagged; adjusted EBITDA is a future argument.
Add-backs are known informally; documentation would be reconstructed under pressure.
An add-back schedule is maintained now, documented, and defensible in a quality of earnings review.

5. Chart of Accounts
Built for the tax return; a buyer cannot see the business in it.
Functional but muddy: mixed categories, inconsistent history.
Restructured around how a buyer evaluates the business, applied consistently.

6. Accrual Discipline and Cutoffs
Cash basis, or accrual in name only; reconciliations lag.
Accrual with known cutoff issues and periodic catch-up entries.
Clean accrual accounting, monthly reconciliations, no cutoff surprises.

7. KPI Reporting
No standing KPI package; metrics get assembled on request.
Some dashboards exist, but not the metrics a diligence team asks for.
Monthly reporting on buyer-relevant KPIs: recurring mix, retention, margin by line, concentration.

8. Contract and Retention Strength
Handshake renewals; churn or repeat rates unmeasured.
Contracts exist; terms are short or retention is not quantified.
Multi-year or auto-renewing agreements and measured retention a buyer can verify.
N/A: Purely transactional model

9. Management Depth
Every material decision and key relationship runs through the founder.
A second layer exists, but the founder is still the system.
The business runs 30 days without the founder, and a buyer can see it.

10. Valuation Awareness
No idea of the likely multiple or what drives it in your sector.
A ballpark from conversations, without knowing which levers move it.
You know the multiple range, the two or three levers that move it, and you are operating them.

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