DMW Advisory

The most successful CEOs we work with share one habit: they spend 2 hours every month reviewing their financials with intention and structure. Not glancing at a bank balance. Not scanning a P&L on their phone. A proper, structured review that drives decisions for the next 30 days.

The 60-Minute Framework

Minutes 1-15: P&L Review

Compare actual vs. budget for revenue and each major expense category. Focus on variances greater than 10% or $10K (whichever is smaller). For each material variance, answer three questions: What happened? Was it a timing issue or a trend? What action is needed?

Minutes 15-25: Cash Flow

Review your 13-week cash flow forecast. Update with actuals from the prior month. Check: Is cash trending above or below forecast? Are there any upcoming weeks where cash drops below your floor? Have any expected collections been delayed?

Minutes 25-40: KPI Dashboard

Review your 5-8 key metrics. Which are green, yellow, red? For any red or yellow metrics, identify root cause and assign corrective action with a deadline and owner.

Minutes 40-50: Forward Look

What’s coming in the next 30-60 days? Major expenses, renewals, hiring decisions, customer renewals at risk, deals expected to close. Proactively identify anything that could create a surprise.

Minutes 50-60: Action Items

Document 3-5 specific actions with owners and deadlines. These carry forward to next month’s review. Start every review by checking last month’s action items.

Who Should Be in the Room

CEO, CFO (or fractional CFO), and optionally the COO or head of sales. Keep it small. This isn’t a board meeting โ€” it’s an operational review. Decisions should be made, not deferred.

Do This Monday

  1. Block 2 hours on the 10th of every month for your financial review. Protect it like you’d protect a board meeting.
  2. Create a simple template: P&L variance table, cash flow snapshot, KPI dashboard, action items from last month, new action items. Use the same format every month.
  3. If you don’t have someone who can prepare the financial package for your review, that’s your signal to engage a fractional CFO.

If you want help establishing a monthly financial review cadence, book a free consultation โ†’

Related: board reporting and KPI dashboards.

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